I’ve recently completed a detailed review of a book about design leadership with the title “Liftoff! Practical Design Leadership to Elevate Your Team, Your Organization, and You”. I thought I’d create one last article filled with all of the resources that have helped me until today. As a bonus on top of the bonus, I want to give a bit more context for each link, so you can decide if it’s worth your time or not.

My list surely comes close to the knowledge stored in the Austrian National Library, right? ()

Books

: Core concept of the book is to care about your people and challenge them directly. Otherwise you might not be candid and…


In this article, I will reflect on chapters 14 to 16 of the book “Liftoff! Practical Design Leadership to Elevate Your Team, Your Organization, and You”. If you’re looking for a shorter and condensed review you can check out . Are you interested in getting the book? Buy it via .

Chapter 14: Scaling Design

We’re getting close to the end of the book and are blessed with a very important and well-written chapter. The covered topics range from design operations to growing pains and finding a balance between creativity and processes.

Honestly, I’m not 100% sure what this illustration is meant to portray. Maybe a company leader who’s sharing his vision, but is met with difficult questions from his team? (copyright: Avore, Chris; Unger, Russ, 2020. Liftoff!,. New York: Rosenfeld Media — )

I enjoyed the segments about design systems and…


In this article, I will reflect on chapters 11 to 13 of the book “Liftoff! Practical Design Leadership to Elevate Your Team, Your Organization, and You”. If you’re looking for a shorter and condensed review you can check out . Are you interested in getting the book? Buy it via .

Chapter 11: Presenting Work

The eleventh chapter starts off with some useful guidance on how to prepare for your presentations. The topic of “” comes up pretty soon, which describes the act of getting people’s buy-in even before the meeting ever happened. This is a classic and effective technique…


In this article, I will reflect on chapters 8 to 10 of the book “Liftoff! Practical Design Leadership to Elevate Your Team, Your Organization, and You”. If you’re looking for a shorter and condensed review you can check out . Are you interested in getting the book? Buy it via .

Chapter 8: Unifying the Team Culture with Charters

Why should you care about team charters? Put simply, they describe your team’s reason for existing in your organization. …


In this article, I will reflect on chapters 4 to 7 of the book “Liftoff! Practical Design Leadership to Elevate Your Team, Your Organization, and You”. If you’re looking for a shorter and condensed review you can check out . Are you interested in getting the book? Buy it via .

Chapter 4: Performance Profiles and Interview Guides

The fourth chapter starts off with an intriguing hook. The authors tease a supposedly superior alternative to a classic management staple: . Instead of conjuring up the “same old, same old” list of bullet points that put applicants to sleep, readers are teased by…


In this article, I will reflect on the first three chapters of the book “Liftoff! Practical Design Leadership to Elevate Your Team, Your Organization, and You”. If you’re looking for a shorter and condensed review you can check out . Are you interested in getting the book? Buy it via .

Chapter 1: Surprise! You’re in charge of people now!

This chapter gives a good introduction to so many of us who were thrown into leading teams after getting promoted. Chris and Russ come up with a much-needed definition for what it means to be a manager and a leader. I particularly liked their short…


When I heard that Rosenfeld would publish a new book about Design Leadership, I knew I had to get it ASAP. I was so stoked after ordering it, that I couldn’t even wait for the shipment. I started reading the e-book and, for the first time ever, decided to take notes for each and every chapter along the way.

You can buy the book via .

Articles in this series:


I was lucky enough to be able to attend Conversions@Google again this year in Dublin. For two days hundreds of people who were eager to learn about conversion rate optimization (CRO) got together to do just that. Just like in previous years, the focus was about mobile conversions. Google really believes in this whole “mobile thing”, don’t they? ;-)

Conversions at Google Logo

In this first article of mine I’ll cover four talks from Conversions@Google 2018 that I enjoyed. I’ll briefly summarize each presentation and review the video at hand.

Hopefully this will give you a quick idea of what could be interesting for…

Daniel Slowacek

Head of Product Design @ adidas Runtastic | A/B testing specialist | UX strategist & designer | User research practitioner | Lean & agile advocate

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